0422 KORRES NEW YORK
Description
In the heart of Nolita, KORRES opens a quiet, almost poetic interlude amidst the city’s energy. The store invites visitors to pause, explore, and experience the essence of Greek nature, science, and tradition, reflecting the brand’s core pillars: Greece, Nature, Research.
TRAIL [Practice] designed the space from the visitor’s perspective, creating a seamless, organic environment on a single level. Natural materials — wood, stone, and metal — bring warmth and authenticity, while large glass windows frame the city outside. Traditional pharmacy-style drawers, custom wooden tables, and thoughtfully curated displays combine industrial and classical aesthetics, highlighting the products in a subtle dialogue of form and texture.
A small Recycle Lab introduces sustainability as a practical philosophy, reinforcing the connection between nature and science. Carefully orchestrated lighting transforms each product into a work of art, creating moments of discovery throughout the store.
KORRES NY is more than a retail space; it is a narrative environment where architectural precision meets timeless storytelling. Through material simplicity, detail, and the interplay of light and texture, TRAIL [Practice] has created a space that lives, breathes, and embodies the brand — with elegance, subtlety, and authenticity.
KORRES
After extensive research and analysis of Greek flora, a study including over 3,600 plants and herbs, Korres honors its deep roots and heritage by developing innovative formulas made from organic and natural ingredients. The brand’s philosophy centers on harnessing the power of nature through a holistic Full Circle approach, covering all stages from seed to extract, that is, formulation, water purification, product creation, and component reuse. Trail Practice has crafted spaces of various sizes, from experience stores to shop-in-shops and exhibition booths, utilizing common expressive means, to represent Korres on a global scale.
The creation of a recognizable brand identity (brand ID) requires the synthesis of an architectural vocabulary that is subtly repeated, crafting worlds within worlds. This challenging demand brings architecture, interior and industrial design, and graphic design into a synergistic process, evolving simultaneously across different design scales.
Space
Space
60 sq.m.
Location
Location
Nolita, New York [US]
Typology
Typology
Buy
Year of Completion
Year of Completion
2022
Design Team
Design Team
Manos Babounis, Charis Avgerinou, Georgia Tsazi
Product Design
Product Design
The Backyard Lab
Graphic Design
Graphic Design
The Backyard Lab
Ironmongery
Ironmongery
RENTRON, Sheet Metal Constructions
Carpentry Company
Carpentry Company
Cosmas
Light Design
Light Design
LUUN
Photography
Photography
The Backyard Lab Archive
