1119 KORRES XENIA

From the oldest homeopathic pharmacy in Athens to Nolita in New York, and from the saffron fields of Kozani to Le Marais in Paris. From George Korres’ desire to highlight the endemic herbs of the remote Greek mountains and islands to his obsession with design. From Lena Filipou Korres’ commitment to and applied research to her sincere and transparent communication of the natural percentage in all KORRES products, through her own global initiative. From mapping the entire Greek endemic flora in collaboration with the Agricultural University of Athens to guiding primary research alongside the world’s leading scientific institutions. From the discovery of new natural actives to 87 global awards for innovation, entrepreneurship, and design. From the vineyards in the volcanic soil of Santorini to the first fully green and zero-waste extraction unit in Greece. From a natural syrup for sore throat to 500 safety and efficacy tests for every single formula. From a love for Greek tradition to recycling empty packaging and turning it into design objects. From the hands of local farmers to the hands of consumers in 50 countries. 

TRAIL [practice] has crafted spaces of various sizes, from experience stores to shop-in-shops and exhibition booths, utilizing common expressive means, to represent KORRES on a global scale.