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0325 YPSELI PARIS

Description

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In the heart of Paris, on the ground floor of the historic building at 88 Rue Réaumur, YPSELI forms a contemporary dining and retail experience through a unified design strategy that integrates space, branding, and hospitality. The project was designed by the architectural practice TRAIL [practice]. In contrast to the strict, rhythmic shell of the 19th-century building, the intervention does not attempt to imitate it, but instead clearly declares its own time.

The central idea is expressed through a bold gesture: the introduction of a red base as an autonomous spatial insertion. This red substrate does not function merely as a floor; it constructs an internal microcosm that redefines the experience of the historic space. The contrast is deliberate: a contemporary, monochromatic field is installed within the old shell, creating a dialogue that combines both tension and respect.

Upon this dynamic base, a circular movement is organized around red sculptural volumes that incorporate the restaurant’s support functions. These volumes emerge as spatial events, guiding visitors along a fluid, peripheral route that culminates at the central bar—the social core of the space. Above it, a linear mirror placed parallel to the ground intensifies the dramaturgy of movement while also acting as both boundary and connector between the restaurant and the deli, reflecting activity and visually multiplying the space. Hospitality is approached as a ritual, and the table as a place of encounter, where community is formed through spatial experience.

The shelving grid is not simply a furnishing element but part of a designed system. It develops as a repeatable structure that organizes the deli into a three-dimensional field of display and memory, allowing flexibility, adaptation, and future evolution. It is a spatial tool that connects function with narrative, extending the experience beyond the moment of the meal. The red floor—referencing the Cyclades—combined with ochre tones that evoke Hydra, creates a cohesive chromatic environment that carries cultural traces without literal representation.

Through this composition, the design attempts to translate elements of Greek spatial and social culture into a contemporary architectural language with international resonance. For TRAIL [practice], branding is embedded in space as a structured system of values; cultural identity is transformed into an experience capable of adapting to different contexts while preserving the core of hospitality as a collective, lived event.

Space

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Space

530 sq.m.

Location

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Location

Paris, France [FR]

Typology

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Typology

Eat+Meet, Buy

Year of Completion

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Year of Completion

2025

Architectural Design Team

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Architectural Design Team

Manos Babounis, Nasia Filippou, Konstantina Eglezou, Maria Skeva, Chrysa Koularmani

Local Architect Team

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Local Architect Team

MVMS Architectes

Photography

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Photography

The Social Food